New mover campaigns
New homeowners need pest control, HVAC service and lawn care within months of moving in, and they have no loyalty yet. Be the first card on the fridge.
BEST FOR PEST · HVAC · LAWN
Get Found · Advertising
Mail they can hold. Ads that follow.
We run direct mail and digital advertising as one system: a postcard lands in the mailbox while the same household sees you on Google, Facebook, Instagram and YouTube. One audience, one budget, one report.
One audience, five channels, one phone that rings.
Why it matters
Single-channel ads leak.
A postcard alone gets a glance on the way to the recycling bin. A digital ad alone gets scrolled past between two videos. Neither failure means the channel is broken. It means one touch was never going to be enough.
Run together, each channel covers the gap the other leaves. A postcard cannot be blocked by an ad blocker. A retargeting ad does not get thrown out with the junk mail. The household that held your card on Tuesday sees your name on their phone on Wednesday, and by the time they need you, choosing you feels obvious.
MAIL ALONE
Glanced at, then tossed.
DIGITAL ALONE
Scrolled past between videos.
TOGETHER
Tuesday the card. Wednesday the feed. Then the call.
The system
Five steps, one report.
- 01
Target
We build the list: radius around your best neighborhoods, income and home ownership filters, new movers, or your own past customers ready for a comeback.
LIST · RADIUS · FILTERS
- 02
Design
A card built to be kept, with one clear offer, a tracking number and a QR code. Design is done in house, so it matches everything else carrying your name.
ONE OFFER · TRACKED · IN HOUSE
- 03
Launch
The mail drops and the digital layers switch on the same week, so the mailbox and the feed start telling the same story at the same time.
MAIL + DIGITAL, SAME WEEK
- 04
Follow
Households on the mailing list keep seeing matching ads on Google, Facebook, Instagram and YouTube for weeks after the card lands. Repetition is the point.
GOOGLE · FACEBOOK · INSTAGRAM · YOUTUBE
- 05
Measure
Call tracking, mail delivery tracking and online conversions in one report. You see what the campaign cost and what it booked, in plain numbers.
ONE REPORT
Campaign types
Built for the jobs you actually want.
Radius domination
Saturate the neighborhoods where your best jobs already come from. Your trucks are there anyway. Make sure your name is too.
BEST FOR ROUTE-BASED TRADES
Seasonal pushes
Pre-summer AC tune-ups, spring termite season, holiday med spa promotions. Timed drops with digital follow-through that carries the offer to its deadline.
BEST FOR HVAC · TERMITE · MED SPA
Customer reactivation
Past customers who went quiet are the cheapest revenue you have. A personal card plus a familiar ad brings more of them back than either alone.
BEST FOR PAST CUSTOMERS
From the field
One campaign. The mailbox and the feed.
Real work for The Gillig Group, a Keller Williams team in Spring Hill, Tennessee. Seasonal cards land in the mailbox while matching ads follow the same households on screen, every piece pointing at the same team, the same number and the same site.
In the mailbox
On the screen
DROP: /img/ad-gillig-display.jpg
The spot
THE 30-SECOND VIDEO BEHIND THE FACEBOOK AD · PLAYS FROM YOUTUBE ON CLICK
Briefed by the engine
Every campaign starts from your vault.
Targeting, offers and copy are briefed by PiXENDA OS®: your service area, your best-performing jobs, the language your customers actually use. The campaign sounds like your business because it is built from your business, not a template.
Questions
Asked before every engagement.
Does direct mail still work?
Yes, and better than it has in years. Physical mail cannot be blocked, skipped or scrolled past, and less of it arrives than a decade ago, so a well-designed card stands out. The trick is pairing it with digital follow-up so one glance at the fridge turns into a search, a click and a call.
What budget do I need?
Most local campaigns start in the low four figures per month across mail and digital combined, depending on your service area and mailing volume. We will tell you plainly if a budget is too small to win, because running ads that cannot work wastes your money and our reputation.
How do you track a postcard?
Every campaign gets a dedicated tracking number, a QR code and mail delivery tracking, and the digital layers report clicks and conversions alongside it. You see mail drops, calls and online activity in one report, not five dashboards.
Do you handle printing and mailing?
End to end. List building, design, printing, postage and the digital layers all run inside one engagement. You approve the card and the offer. We run the machine.
Put your name in the mailbox and on the screen.
Tell us your service area and your best job type. We will map the audience, the offer and the budget it takes to win it.